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Pricing Strategy

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The appeal of the internet of things (IoT) remains strong for businesses. And while a great business idea is an essential initial component of your IoT strategy, an equally creative pricing and monetization strategy that customers understand is critical for success. Frequently, we see a cool business model “die” when it comes to pricing and monetizing the service. Why? Because the pricing strategy can’t work the way the business model was designed to work. This…