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The global data lake market was valued at $7.6 billion in 2019 and is expected to grow more than 20.6% from 2020 to 2027. These powerful, cloud-based platforms offer a holistic view of marketing initiatives. They also aid exploration and research by utilizing advanced analytics, artificial intelligence (AI) and machine learning to comb through large amounts of information. But before brands, agencies, and publishers dive in, they need to understand the risks and rewards data lakes inherently bring. …

The half-life of a successful product or business strategy is shrinking, and the rate of change is accelerating, primarily due to increasingly complex and quickly changing customer demands. Succeeding in this new environment requires nimble, innovative and fast-moving businesses and factories. That means you need to continually change what you’re doing, even if it’s been successful so far. Because what worked in the past may not necessarily work in the future. Inflexible, traditional multiyear strategic…

PaaS is a great business model for companies that want to extract value from IoT data Buying your first car comes with some pretty powerful life lessons. When I was 12, I started a lawn mowing business so I could purchase my own set of wheels the moment I turned 16. Some years later, I was the proud owner of a classic Chevrolet Caprice. My plan worked! As part of that process, I learned a few things: New cars lose value instantly, don’t be afraid to walk…

The appeal of the internet of things (IoT) remains strong for businesses. And while a great business idea is an essential initial component of your IoT strategy, an equally creative pricing and monetization strategy that customers understand is critical for success. Frequently, we see a cool business model “die” when it comes to pricing and monetizing the service. Why? Because the pricing strategy can’t work the way the business model was designed to work. This…

Smart, connected devices have already had a huge affect on people, culture and the workplace. However, we haven’t even begun to see the disruptive potential of IoT innovation. According to a forecast by Gartner, Inc., 5.8 billion edge devices will be deployed in 2020. There’s no question that IoT innovation will change society permanently — and, ideally, for the better. Virtually all disruptive technologies can reinforce biases and systems of oppression. However, IoT innovation can also create…

Companies with strong analytics capabilities are 3X more likely to get value from the Internet of Things (IoT) than are those with weaker analytics capabilities.90% of respondents see IoT as an opportunity, while only 15% see it as a threat. For those with strong analytics capabilities, 95% see IoT as an opportunity.66% of the respondent companies who are actively working on IoT projects collect data from and send data to their customers, suppliers, or competitors.53%…

The Internet of Things (IoT) has had at least a thousand definitions from end point, gateway, datacenter and cloud companies. Companies like Cisco Systems , Dell , Hewlett-Packard , IBM and Intel are talking a lot about IoT. But what is IoT really about? IoT is about making decisions at the right place and at the right time. By following this “mantra” organizations can optimize systems to provide business value, whether it be to predict or prevent a costly shutdown or to alter a piece of…

A global KPMG survey showed that organizations cannot yet reap all the benefits of data analytics due to data quality issues and a lack of capable resources. In 30 years’ time, developments in data analytics itself could solve this issue, making many current professions in the sector obsolete. The impossible will become possible, and this may well lead to an autonomous decision-making process. Data analytics is expected to radically change the way we live and do…

I suppose it makes sense that cutting edge industrial ‘internet of things’ technology is increasingly happening on the edges – meaning on the far edges of networks, often directly on devices. Rather than moving mountains of data directly from devices into the cloud, where it can be collected, analyzed, and – presumably – put to good use, more and more grunt work of IoT is being handled by software-enabled hardware attached to equipment. That’s one…

In 2019, Vodafone’s annual Internet of Things (IoT) barometer (registration required) reported with optimism about the impact of the IoT as adoption surged during the year. After surveying close to 1,500 qualified executives involved in shaping their company’s IoT strategy, suppliers and requirements across a variety of industries and regions, Vodafone found some 34% were already using IoT solutions, and of those, some 76% described their IoT project as mission-critical. What’s more, some 95% of these adopters…