We used to have plain old cars, models and data analytics. Today we’ve moved beyond those basic functional things and entered the age of super-extremes and turbo-charges. This means that the best cars (Lamborghini, Ferrari etc.) are now supercars, the best models (Cindy Crawford, Tyson Beckford etc.) are now supermodels and the best data analytics (there are many contenders out there) are superanalytics functions. But highly-advanced data analytics systems (perhaps unsurprisingly) aren’t quite racy enough…