Every business manager and marketing pro understands the importance and power of understanding what drives their customers and prospects, seeing big data as the key that opens that treasure chest. What is sometimes lost in the larger picture of effective marketing is the actual consumer. Intuitively, most customers and prospects can sniff out businesses looking for sales instead of learning what the client desires and meeting their wants and wishes. And when business interests prevail…
Remember big data? Big data was introduced way back in 2005. It was intended to describe the harnessing of critical information from disparate systems and situating that information into one place for analysis. It was the sort of innocuous term that seemed like nothing more than the latest buzzword we could all ignore. Do you want the truth? Many small companies did just that. They gave the concept of big data the cold shoulder. To…
For many organisations, cloud computing is now a fact of life. Over the years, it’s established a reputation as the key to achieving maximum agility, flexibility and scalability. The benefits of cloud technologies like big data are well documented. Organisations that adopt them are able to scale up and scale down their data storage and compute capacity as needed. This provides a new level flexibility for dynamic workloads, enabling the business to take advantage of…
